1. Recognizing Phishing & Scams
How criminals impersonate companies, create urgency, and use misleading sender names.
Pacific Internet has made important changes to help protect customers from spam, phishing, account abuse, and email fraud. This page explains what is changing, how to recognize scams, how to use the new mail folders, and what to expect from technical support.
Step-by-step setup and fine-tuning guides for Thunderbird and other email software.
How criminals impersonate companies, create urgency, and use misleading sender names.
What the Spam, Lists, Updates, and NotSpam folders are for, and how moving messages trains the filter.
Best-effort support policy, the standard 15-minute support session guideline, and support scope.
Why outbound sending may be suspended if an account is hijacked or used to send spam.
There has been a significant increase not only in spam and junk email in general, but also in a specific category of fraudulent email messages known as phishing scams.
Phishing messages are designed to create fear, urgency, or panic in order to convince you to take immediate action. That action may be clicking a link, entering your email password, providing credit card information, downloading a file, or disclosing other personal information.
Many phishing attacks are created by organized criminal groups whose purpose is to steal information, compromise accounts, and commit financial fraud. These groups may have substantial technical resources and can create emails and websites that appear convincing, professional, familiar, or even personalized.
You may have seen fraud warnings from banks, credit card companies, shipping companies, government agencies, and other online services. Email service is no different. Criminals target email users because email remains one of the easiest and most effective ways to reach large numbers of people.
A phishing message may claim:
The purpose of these messages is almost always the same: to pressure you into reacting emotionally before thinking critically.
Modern phishing campaigns may use:
Some messages may imitate banks, government agencies, streaming services, shipping companies, technology companies, or Pacific Internet itself. A message may look official at first glance even when it is completely fraudulent.
Email scams continue to increase because they are inexpensive to send, can target millions of people at once, and unfortunately remain effective. Criminals do not need every recipient to fall for the scam. They only need a small number of successful victims to make the campaign profitable.
It is important to understand that email itself does not guarantee that a message is truthful, legitimate, or safe simply because it appears on your screen. Criminals can forge names, addresses, logos, and websites in an attempt to appear trustworthy.
The single most important defense against phishing is healthy skepticism: pause, examine the message, and do not let urgency or fear make the decision for you.
Pacific Internet encourages customers to remember this simple anti-fraud guideline:
One of the most important things to understand about email is that internet email was originally designed in a much more trusting era. Basic email technology allows portions of a message to contain almost any text the sender wishes to display.
As a result, scammers can make messages appear official or familiar even when they are not. Unless you understand what you are looking at, it can be easy to focus on the familiar-looking part of a message while missing the actual sender information.
An email message can show two different identity fields:
The actual email address is the real account identifier, such as:
The Display Name is free-form text shown to the reader for convenience. It may be a real name, a company name, a department name, or anything the sender chooses to type.
For example:
In these examples, the words Pacific Internet, Pacific Billing Department, and Support Team are only display text. The actual sending email addresses are the addresses inside the angle brackets.
This is one of the most common phishing techniques used on the modern internet. Attackers rely on users noticing the familiar display name while overlooking the actual sending address.
Pacific Internet has observed phishing campaigns using deceptive display names intended to impersonate Pacific Internet staff or departments. These messages may contain Pacific Internet logos, references to billing problems, password issues, mailbox limits, or threats of account closure.
A fraudulent message may appear to be from something like:
The important question is not only what name appears on the message, but what the actual email address is.
If a message claims to be from Pacific Internet, but the actual sending address is not from the pacific.net domain, treat the message with extreme caution.
Many phishing attacks attempt to direct users to fraudulent websites that imitate legitimate companies. These websites may look convincing and can sometimes closely resemble the real website they are pretending to be.
For this reason, it is important to pay attention not only to the content of the page, but also to the browser address bar at the top of your web browser.
Modern secure websites normally use HTTPS, which encrypts the connection between your browser and the website. Most browsers indicate this with a padlock icon or other security indicator near the website address.
However, it is important to understand that HTTPS by itself does not guarantee that a website is trustworthy. Criminals can also obtain HTTPS certificates for fraudulent websites.
The important question is not simply whether the site has a padlock, but whether the website address itself is correct.
These are examples of legitimate Pacific Internet website names.
A phishing site may instead use addresses designed to look similar at a quick glance, such as:
These addresses are not part of the pacific.net domain even though they may contain the word "Pacific" somewhere in the name.
Criminals rely heavily on people reading only part of the address instead of carefully examining the full domain name.
If you receive an alarming email asking you to log in, update billing information, or verify your account, consider manually typing the known website address into your browser instead of clicking the link in the email.
Awareness, caution, and critical thinking remain the best protections available.
With the rise in spam, phishing, and impersonation attempts, Pacific Internet has improved how email is filtered and organized. The goal is to keep obvious junk and dangerous content away from your main Inbox while still allowing you to review and correct the system when needed.
Some messages that previously appeared directly in your Inbox may now be automatically sorted into folders below your Inbox. If you believe mail is missing, first check your Spam, Lists, and Updates folders.
| Folder | What it is for |
|---|---|
| Inbox | Regular mail from people and organizations you communicate with. |
| Updates | Automated notifications such as receipts, shipping messages, account notices, appointment reminders, and password resets. |
| Lists | Newsletters, mailing lists, group discussions, subscription messages, and other bulk mail you may have signed up to receive. |
| Spam | Mail identified as junk, fraud, phishing, unwanted advertising, or other suspicious bulk mail. |
| NotSpam | A correction folder used to tell the system that a message in Spam was incorrectly classified. |
Check the following folders:
Your mail may not be missing. It may simply have been sorted into a different folder.
If you prefer to see Inbox, Lists, and Updates as a single combined view rather than as separate folders, see Fine-tuning Thunderbird on the Email Client Support page.
Moving unwanted mail to Spam helps the system learn from your decisions.
If a legitimate message was incorrectly placed in Spam, move it to the NotSpam folder. This tells the system that the message was incorrectly classified and should be treated as legitimate.
The NotSpam folder is the recommended rescue path because it works no matter what mail program you use.
If a message in Lists or Updates is something you want to see directly in your Inbox, move it back to your Inbox. Repeating this for future messages from the same sender helps the system learn your preference.
Updates is intended for useful but automated mail, such as:
Lists is intended for newsletters, mailing lists, group discussions, automated digests, marketing lists, and similar bulk messages. These messages may be legitimate, but they are usually not personal one-to-one correspondence.
Messages left in the Spam folder may be automatically deleted after 30 days. Please check your Spam folder occasionally to make sure no important message was incorrectly placed there.
Pacific Internet provides technical support on a best-effort basis for issues directly related to the operation of our email service.
To ensure support resources remain available for all subscribers, standard technical support interactions are generally limited to approximately 15 minutes per issue or session.
In most cases, configuring email requires only the following information:
Our support staff will make every reasonable effort to help customers configure and use the email service successfully.
Some issues fall outside the normal scope of email service support, including:
Modern computers, smartphones, and software environments vary significantly. In some cases, Pacific Internet staff may determine that a customer's device or software configuration requires assistance from a local computer technician or support provider beyond what can reasonably be provided during a standard support interaction.
While we always strive to assist customers as fully as possible, Pacific Internet reserves the right to conclude or defer support sessions where sufficient progress is not being achieved, where the issue falls outside the scope of the service, or where additional third-party technical assistance is recommended.
We appreciate your understanding and cooperation as we work to provide timely support for all subscribers.
Pacific Internet continuously monitors for unauthorized or abusive use of customer email accounts in order to protect our subscribers, our network, and the reputation of our mail systems.
If an account appears to be compromised or is used to send spam, phishing messages, malware, or other unauthorized email activity, Pacific Internet may immediately suspend outbound email functionality for the affected account as a security precaution.
Customers must contact Pacific Internet technical support to restore outbound email access. Restoration generally requires:
These measures are necessary to prevent continued abuse, protect the reputation of our mail systems, and maintain reliable email delivery service for all subscribers.
Pacific Internet reserves the right to maintain restrictions on accounts that continue to exhibit suspicious, abusive, or compromised behavior.
If you have questions about your Pacific Internet email service, please contact Pacific Internet support directly at support@pacific.net or (707) 468-1005.